PASPI Help Smallholders to Enter a New Era of National Palm Oil Industry

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Indonesia has succeeded in becoming the largest producer of palm oil in the world since 2006. In addition, Indonesia is also the largest producer of vegetable oil in the world. This dominance triggers competition between vegetable oil producer countries, which leads to non-price competition.

Other vegetable oil producing countries have also begun to implement trade barriers to palm oil in their policies. One of them is the European Union Commission with the RED II ILUC policy within the European Green Deal policy framework, which aims to phase out palm oil.

Meanwhile, anti-palm oil NGOs are increasingly aggressive in spreading the “Palm Oil Free” campaign through black campaigns using the environment, health, and society to damage the image of palm oil. They are also accompanied by other vegetable oil producing countries to use mainstream media framing (TV, radio, print media) to spread hoaxes and black campaigns. However, along with the increasing population of internet and social media users in the world, especially the younger generation (millennials and Gen-Z), the dissemination of black campaigns is also being more intensively carried out through various social media platforms.

Actually, the black campaign and trade policies of importing countries are actually part of the political-economic agenda related to protectionism and trade competition between other vegetable oils. However, due to the imbalance of information obtained by the millennial generation and gen-Z regarding palm oil, it is feared that it will weaken the national palm oil industry and cause a negative domino effect on the Indonesian economy and welfare, considering that this industry is one of the strategic sectors in this country.

It’s necessary to have an active role from all palm oil industry actors in Indonesia to fight the Palm Oil Free movement, including smallholders. They are the most “sexy” actors in the Indonesian palm oil industry, considering that their share is quite large, reaching 41 percent of the total area of ​​oil palm plantations in Indonesia. In addition, Indonesian smallholder oil palm plantations are the largest community-level plantations in the world.

With an area of ​​smallholder oil palm plantations reaching 6.7 million hectares and managed by 2.5 million households, they have a mystery that the public wants to know, such as how they develop their oil palm plantations and how oil palm plantations lift their economy (welfare) and their big contribution to the national economy. On the other hand, public curiosity regarding the technicalities of oil palm cultivation and the stories of their lives are also becoming more interested. This can be seen from the suggestion feature on YouTube and also confirmed by a survey of oil palm media activists.

Therefore, the Palm Oil Agribusiness Strategic Policy Institute (PASPI) collaboration with APKASINDO, and supported by BPDPKS and Pupuk Indonesia, provides a platform for Indonesian oil palm smallholders to be creative in sharing value with the public, through the Indonesian Oil Palm Smallholders Vlog Competition with the topic “My Palm Oil, My Economy”. Currently, we have 17 contestants who have participated in this competition and their videos have entered the judging process through public engagement on the Palmoil Indonesia TV Youtube channel.

 

In addition to facilitating the creativity of smallholder through digital platforms, PASPI and APKASINDO will also hold an Online Kopdar for Indonesian Palm Oil Smallholder Farmers on August 14, 2021. This event is an appreciation of the performance of Indonesian oil palm smallholders and a training program for them to contribute more in welcoming the new era of the palm oil industry in the future.

palm oil

This event will be attended by important stakeholders in the national palm oil industry such as Prof. Dr. Ir. Bungaran Saragih, M.Ec (Minister of Agriculture for the Period 2000-2004, and Governing Board of PASPI); Jend TNI (Purn). Dr. H. Moeldoko, S. IP (Chief of Staff of Presidency and Chairman of Governing Board of APKASINDO); Ir. Ali Jamil, MP., Ph.D. (Director-General of Plantations, Ministry of Agriculture of the Republic of Indonesia); Mr. Eddy Abdurrachman (President Director of the Palm Oil Plantation Fund Management Agency/BPDPKS); Dr. cn. Ir. Gulat Manurung, MP., C.APO (Chairman of Executive Board of APKASINDO) and Dr. Tungkot Sipayung (Executive Director of PASPI).

This event is expected to further strengthen the bargaining position of the second-generation Indonesian oil palm smallholders, both in the national and global palm oil industry, both now and in the future. In addition, this event can also be seen as part of promoting the positive value of palm oil to the community, as well as evidence and answer to the black campaign issues.

Indonesia berhasil menjadi produsen minyak sawit terbesar di dunia sejak tahun 2006. Selain itu, Indonesia juga sekaligus menjadi produsen minyak nabati terbesar di dunia. Dominasi ini memicu persaingan antar negara produsen minyak nabati yang mengarah ke persaingan non-harga.

Negara-negara produsen minyak nabati lainnya juga mulai memasukkan hambatan untuk minyak sawit dalam kebijakan perdagangannya. Salah satunya adalah Komisi Uni Eropa dengan kebijakan RED II ILUC dalam kerangka kebijakan European Green Deal yang bertujuan untuk mem-phase out minyak sawit.

Sementara itu, NGO anti sawit juga semakin gencar dalam menyebarkan kampanye “Palm Oil Free” melalui black campaign menggunakan lingkungan, kesehatan, sosial untuk merusak citra minyak sawit. NGO anti sawit tersebut juga diboncengi oleh negara-negara produsen minyak nabati lain untuk memanfaatkan framing media mainstream (media tv, radio, media cetak) untuk menyebarluaskan hoax dan black campaign. Namun seiring dengan semakin besarnya populasi pengguna internet dan media sosial di dunia khususnya generasi muda (milenial dan Gen-Z), penyebarluasan black campaign sawit juga semakin intensif dilakukan melalui berbagai platform media sosial.

Sebenarnya black campaign maupun kebijakan perdagangan negara importir sebenarnya merupakan bagian dari agenda politik ekonomi terkait proteksionisme dan persaingan dagang antar minyak nabati lainnya. Namun, akibat ketimpangan informasi yang didapatkan oleh generasi milenial dan gen-Z terkait minyak sawit dikhawatirkan akan melemahkan industri sawit nasional yang pada akhirnya menimbulkan efek domino yang sifatnya negatif terhadap perekonomian dan kesejahteraan Indonesia, mengingat industri sawit menjadi salah satu sektor startegis di negara ini.

Dibutuhkan peran aktif dari seluruh pelaku industri sawit nasional untuk memerangi gerakan Palm Oil Free tersebut, tidak terkecuali petani sawit. Petani sawit rakyat merupakan aktor perkebunan yang “seksi” dalam industri sawit Indonesia, mengingat pangsanya yang cukup besar mencapai 41 persen dari total luas perkebunan sawit di Indonesia. Selain itu, kebun sawit rakyat Indonesia merupakan kebun level rakyat terbesar di dunia.

Dengan luas kebun sawit rakyat yang mencapai 6.7 juta hektar dan dikelola oleh 2.5 juta rumah tangga, kebun sawit rakyat menyimpan misteri yang ingin diketahui oleh publik yaitu terkait bagaimana petani membangun kebun sawitnya dan bagaimana kebun sawit mengangkat ekonomi petani hingga berkontribusi terhadap perekonomian nasional. Di sisi lain, rasa penasaran dan keingintahuan publik terkait teknis budidaya sawit dan storytelling kehidupan petani sawit juga semakin diminati. Hal tersebut dilihat dari fitur suggestion dalam youtube dan juga terkonfirmasi dari survey media penggiat sawit.

Oleh karena itu, Palm Oil Agribussiness Strategic Policy Institute (PASPI) berkolaborasi dengan APKASINDO yang didukung oleh BPDPKS dan Pupuk Indonesia, menyediakan wadah bagi petani sawit Indonesia untuk berkreasi menyebarkan nilai (share value) kepada publik khususnya pengguna sosial media melalui Lomba Vlog Petani Sawit Indonesia dengan topik “Sawitku, Ekonomiku”. Saat ini, lomba tersebut telah diikuti 17 peserta dan video peserta telah memasuki proses penjurian melalui public engagement pada kanal Youtube Palmoil Indonesia TV.

Selain memfasilitasi kreatifitas petani sawit rakyat melalui platform digital, PASPI dan APKASINDO juga akan menyelenggarakan Kopdar Online Petani Sawit Indonesia pada tangga 14 Agustus 2021. Kegiatan ini merupakan apresiasi kinerja petani sawit Indonesia sekaligus program pembekalan bagi petani sawit untuk lebih berkontribusi dalam menyongsong era baru industri sawit di masa depan.

palm oil

Rencananya kegiatan tersebut akan diisi oleh stakeholder penting dalam industri sawit nasional seperti Prof. Dr. Ir. Bungaran Saragih, M.Ec (Menteri Pertanian RI Periode 2000-2004, dan Ketua Dewan Pembina PASPI); Jend. TNI (Purn) Dr. Moeldoko, S. IP (KSP RI dan Ketua Dewan Pembina APKASINDO); Ir. Ali Jamil, MP., Ph.D (Plt. Direktur Jenderal Perkebunan Kementerian Pertanian RI); Bapak Eddy Abdurrachman (Direktur Utama Badan Pengelolaan Dana Perkebunan Kelapa Sawit); Dr. cn. Ir. Gulat Manurung, MP.,C.APO (Ketua DPP APKASINDO) dan Dr. Tungkot Sipayung (Direktur Eksekutif PASPI).

Rangkaian kegiatan ini diharapkan semakin menguatkan bargaining position petani sawit Indonesia generasi kedua baik dalam lingkup industri sawit nasional maupun tingkat global, baik masa kini maupun di masa depan. Selain itu, kegiatan ini juga dapat dilihat sebagai bagian dari promosi nilai positif sawit kepada masyarakat, sekaligus menjadi pembuktian dan jawaban terhadap isu-isu kampanye hitam yang beredar.

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