Business Prospects: “Salmira”, Virgin Red Palm Oil with a Million Benefits

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Red Palm Oil is a palm oil that is high in beta carotene, vitamin E and other antioxidant components. The high content of various vitamins and antioxidants in Red Palm Oil, making this oil has many benefits for the health of the body, especially in the middle of the Covid-19 pandemic as it is today. These benefit such as to prevent stunting, ward off free radicals, and enhance the immune system so that it can fight various viruses. The high content of palmitic acid in Red Palm Oil also has very important benefits for protecting lung health.

Red Palm Oil is different from palm cooking oil that is widely sold in Indonesia, although both are from the same oil palm fruit bunch. Palm cooking oil which is also derived from CPO is produced from mesocarp of palm fruit which goes through a process of refined, bleaching and deodorized so that the color of the oil is clear but the antioxidant and natural vitamin contents are lost in the long processing.

Meanwhile, Red Palm Oil also derived from mesocarp which is produced through a food grade process by only removing impurities without going through the bleaching process, so that the oil is natural red-orange without artificial coloring, which is indicates the oil is rich in beta carotene. Red Palm Oil is processed 10 times faster than palm cooking oil products to maintain its natural content and nutritional benefits.

Behind the large potential benefits contained in Red Palm Oil for health, consumers in Indonesia are relatively difficult to get and consume these products, different with palm cooking oil which is very easily found in supermarkets or stalls. If we compared with other countries have consumed the product. Nigerian people are accustomed to using reddish and slightly bitter cooking oil because of their high beta carotene content. Meanwhile, Red Palm Oil products have been sold in Malaysia not as cooking oil but as a healthy food seasoning.

However, in recent years Virgin Red Palm Oil (VRPO) have been developed that we can easily find in the market or in various marketplace platforms. The intended brand of Virgin Red Palm Oil is SALMIRA.

Red Palm Oil is a palm oil that is high in beta carotene, vitamin E and other antioxidant components. The high content of various vitamins and antioxidants in Red Palm Oil, making this oil has many benefits for the health of the body, especially in the middle of the Covid-19 pandemic as it is today. These benefit such as to prevent stunting, ward off free radicals, and enhance the immune system so that it can fight various viruses. The high content of palmitic acid in Red Palm Oil also has very important benefits for protecting lung health.

Red Palm Oil is different from palm cooking oil that is widely sold in Indonesia, although both are from the same oil palm fruit bunch. Palm cooking oil which is also derived from CPO is produced from mesocarp of palm fruit which goes through a process of refined, bleaching and deodorized so that the color of the oil is clear but the antioxidant and natural vitamin contents are lost in the long processing.

Meanwhile, Red Palm Oil also derived from mesocarp which is produced through a food grade process by only removing impurities without going through the bleaching process, so that the oil is natural red-orange without artificial coloring, which is indicates the oil is rich in beta carotene. Red Palm Oil is processed 10 times faster than palm cooking oil products to maintain its natural content and nutritional benefits.

Behind the large potential benefits contained in Red Palm Oil for health, consumers in Indonesia are relatively difficult to get and consume these products, different with palm cooking oil which is very easily found in supermarkets or stalls. If we compared with other countries have consumed the product. Nigerian people are accustomed to using reddish and slightly bitter cooking oil because of their high beta carotene content. Meanwhile, Red Palm Oil products have been sold in Malaysia not as cooking oil but as a healthy food seasoning.

However, in recent years Virgin Red Palm Oil (VRPO) have been developed that we can easily find in the market or in various marketplace platforms. The intended brand of Virgin Red Palm Oil is SALMIRA.

Salmira Virgin Red Palm Oil
Source: Salmira (Facebook)
Salmira is produced by PT Nutri Palma Nabati (NPN) and has obtained a distribution permit from the Health Office with a certificate of PIRT No. 2073271010675-22 so that product safety is guaranteed. The product claim is to contain 100% natural red palm oil that comes from sources of oil palm plantations that have been investigated is contained high beta carotene and Vitamin A & E. This product is also claimed to be 100 percent vegan, organic, and gluten free. Salmira production does not use high temperatures so it does not damage the antioxidant and vitamin content in oil, does not use chemicals, is free of impurities, and uses equipment that is guaranteed to be of quality.

 

Form of Salmira is thick because it contains palmitic and stearic acids. Salmira can be consumed directly in the form of thick or thawed first. To melt, put in a small glass and then put a small glass in a large glass of hot water. Wait for one and a half minutes to melt. To maintain endurance, it is enough to consume one teaspoon per day.

In 2020, Salmira products conduct an analysis of content tests conducted at the Indo Genetech Saraswanti Laboratory. The results of the analysis showed that the beta carotene content in Salmira is 1700 ppm, or three times greater than the average CPO produced by palm oil mills. Meanwhile, the content of vitamin E is 14.29 mg per 100 grams.

The results of the study also found that the content of unsaturated and saturated fats in Salmira products is relatively balanced, consisting of 11.06 percent polyunsaturated fat, 41.79 percent monounsaturated fat, and 47.07 percent saturated fat. In addition, Salmira products are also cholesterol free, because no cholesterol content was found in the results of the analysis. Salmira also not contains the protein and carbohydrate, it means this product suitable for keto diet consumers.

The results of these studies become the “main weapon” to promote Salmira products that are healthy, very beneficial for health and needed by the human body especially in the Covid pandemic, like right now. The behavior or consumer awareness of health products is quite high at this time reflects that the large market potential for Salmira products.

Considering production and production capacity of Virgin Red Palm Oil is currently still limited in Indonesia, while the potential market and demand are quite large both in the Indonesian and the export, especially in the Covid-19 pandemic. It is expected that in the future, there will be more Sawitpreneur who can produce and selling Virgin Red Palm Oil and its derivatives with more varied brands. So, that the Virgin Red Palm market continues to grow larger and more competitive. Its also means that more people will get the benefir from the existence of palm oil as an infinitite gift to the people in Indonesia and the world.

Red Palm Oil atau minyak sawit merah merupakan minyak sawit yang tinggi akan beta karoten, vitamin E dan zat antoksidan lainnya. Tingginya kandungan berbagai macam vitamin dan zat antioksidan dalam Red Palm Oil, menjadikan minyak ini memiliki banyak manfaat yang bagi kesehatan tubuh, khususnya di tengah pandemi Covid-19 seperti saat ini. Berbagai manfaat tersebut seperti dapat mencegah stunting, menangkal radikal bebas, dan meningkatkan sistem kekebalan tubuh sehingga dapat melawan berbagai macam virus. Kandungan asam palmitat yang tinggi dalam Red Palm Oil juga memiliki manfaat yang sangat penting untuk melindungi kesehatan paru-paru.

Red Palm Oil berbeda dengan minyak goreng sawit yang banyak dijual di Indonesia, meskipun keduanya berasal dari tandan buah kelapa sawit yang sama. Minyak goreng sawit berasal dari minyak sawit kasar (CPO) yang dihasilkan dari daging buah sawit yang berwarna merah (mesocarp) yang melalui proses refined, bleaching (permurnian) dan deodorized (penghilang bau) sehingga warna minyaknya jenih namun kandungan antioksidan dan vitamin alaminya ikut hilang dalam proses pengolahan yang panjang tersebut

Sementara itu, Red Palm Oil juga berasal dari mesocarp yang diproduksi melalui proses food grade dengan hanya menghilangkan komponen pengotornya tanpa melalui proses bleaching, sehingga minyaknya berwarna merah – jingga alami tanpa pewarna buatan yang menandakan minyak tersebut kaya akan beta karoten. Red Palm Oil diproses 10 kali lebih cepat dari produk minyak goreng sawit, untuk mempertahankan kandungan alami dan manfaat nutrisinya.

Dibalik besarnya potensi manfaat yang terkandung dalam Red Palm Oil bagi kesehatan, konsumen di Indonesia relatif kesulitan untuk mendapatkan dan mengkonsumsi produk tersebut, jauh berbeda dengan minyak goreng sawit yang sangat mudah ditemukan di supermarket atau warung. Dbandingkan dengan negara lain yang sudah banyak mengkonsumsi produk Red Palm Oil. Seperti penduduk Nigeria telah terbiasa menggunakan minyak goreng kemerah-merahan dan agak pahit karena kandungan beta karotennya yang tinggi. Sementara itu, produk Red Palm Oil sudah banyak di jual di Malaysia bukan sebagai minyak goreng tetapi sebagai bumbu penyedap makanan yang menyehatkan.

Namun, beberapa tahun terakhir sudah dikembangkan produk Virgin Red Palm Oil (VRPO) atau minyak sawit merah murni yang dengan mudah kita temukan di pasar maupun di berbagai platform marketplace. Brand produk Virgin Red Palm Oil yang dimaksud adalah SALMIRA.

Source: Salmira (Facebook)

Salmira diproduksi oleh PT Nutri Palma Nabati (NPN) dan telah memiliki izin edar dari Dinas Kesehatan dengan sertifikat PIRT No. 2073271010675-22 sehingga terjamin keamanannya. Klaim produk tersebut adalah mengandung 100% minyak sawit merah alami yang berasal dari sumber kebun-kebun sawit yang sudah diinvestigasi kaya akan beta karoten, vitamin E dan zat antioksidan lainnya. Produk ini juga diklaim 100 persen vegan, organik dan gluten free. Produksi Salmira tidak menggunakan suhu tinggi sehingga tidak merusak kandungan antioksidan dan vitamin dalam minyak, tidak menggunakan bahan kimia, bebas dari zat pengotor dan menggunakan peralatan yang terjamin mutunya.

Produk Salmira memiliki wujud kental karena mengandung asam palmitat dan stearat. Salmira dapat dikonsumsi lansung baik dalam bentuk kental atau dicairkan terlebih dahulu. Untuk mencairkannya, masukkan ke dalam gelas kecil kemudian gelas tersebut dimasukkan ke dalam wadah berisi air panas. Untuk menjaga daya tahan tubuh, cukup dengan mengkonsumsi satu sendok teh per hari.

Di tahun 2020, produk Salmira telah melakukan analisis pengujian kandungan yang dilakukan di Laboratorium Saraswanti Indo Genetech. Hasil analisis tersebut menunjukkan bahwa kandungan beta karoten dalam Salmira sebanyak 1700 ppm, atau tiga kali lipat lebih besar dari rata-rata CPO yang diproduksi pabrik-pabrik kelapa sawit. Sementara itu, kandungan vitamin E sebesar 14.29 mg per 100 gram.

Dari hasil penelitian tersebut juga ditemukan bahwa kandungan lemak tak jenuh dan jenuh dalam produk Salmira relatif seimbang, yakni terdiri dari 11.06 persen lemak tidak jenuh ganda, 41.79 persen lemak tidak jenuh tunggal dan 47.07 persen lemak jenuh. Selain itu, produk Salmira juga bebas kolesterol, karena tidak ditemukan kandungan kolesterol dalam hasil analisis. Salmira juga tidak mengandung protein dan karbohindrat, artinya produk ini juga cocok digunakan untuk konsumen yang sedang melakukan diet keto.

Hasil penelitian tersebut dapat dijadikan “senjata utama” untuk mempromosikan produk Salmira. Hal ini dikarenakan produk tersebut terbukti minyak yang sehat, bermanfaat bagi kesehatan dan dibutuhkan oleh tubuh terutama di masa pandemi Covid seperti saat ini. Perilaku atau awareness konsumen terhadap produk kesehatan yang cukup tinggi pada saat ini mencerminkan bahwa besarnya potensi pasar untuk produk Salmira.

Mengingat produsen dan kapasitas produksi Virgin Red Palm Oil saat ini masih terbatas di Indonesia, sedangkan potensi pasar dan demand yang cukup besar baik di pasar Indonesia maupun pasar ekspor, khususnya di tengah pandemi Covid-19. Diharapkan ke depannya, muncul semakin banyak para Sawitpreneur yang memproduksi dan memasarkan produk Virgin Red Palm Oil maupun produk pangan olahannya dengan brand dan merk yang lebih bervariasi. Sehingga pasar produk Virgin Red Palm Oil terus berkembang semakin besar dan semakin kompetitif. Hal ini juga berarti semakin banyak orang yang akan merasakan manfaat dari keberadaan minyak sawit sebagai anugerah yang tak terhingga untuk masyarakat Indonesia dan dunia.

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