Profil Letario Prodeo, M.I.Kom.
- Nama : Letario Prodeo, S.Sn, M.I.Kom.
- Tempat/Tanggal Lahir : Medan, 10 Maret 1991
- Kebangsaan : Indonesia
- Jabatan : Strategist Marketing Communication
Biografi Singkat Letario Prodeo
Letario is not just a seasoned professional in strategic marketing communications; he’s a passionate advocate for the palm oil industry. With a journey that began in event management back in 2010, Letario has been instrumental in organizing a variety of significant events, including the CoM Band UPH event in 2013 and the Sawitpreneur conference in 2019. His impressive portfolio also features initiatives like the Seminar on Vitamin A Fortification in 2017, Palm Oil Corner with PASPI from 2016 to 2023, the Akademi Kreatif Sawit Indonesia in 2021, and the Book Review on Mitos Fakta from 2023 to 2024. Each of these experiences has sharpened his skills in planning, logistics, and collaboration, allowing him to navigate complex projects with ease.
On the academic front, Letario’s commitment to learning is evident in his achievements. He holds a Bachelor of Arts from Pelita Harapan University, a Diploma in Event Management from the College of Event Management, and is on track to complete his Master’s in Communication from Esa Unggul University in 2024. His thirst for knowledge doesn’t stop there; he also excelled in the competitive RevoU Full Stack Digital Marketing program, where he honed his digital marketing expertise.
One of Letario’s standout accomplishments came during his time managing SEO for the Palm Oil Industry website, palmoilina.asia. Through his efforts, the site experienced a staggering 623.67% increase in organic traffic in 2022! He didn’t just stop there; Letario secured top rankings for several key search terms, boosted newsletter sign-ups by 10%, and even garnered backlinks from high-profile sources like CNN and various government pages.
Since 2017, Letario has been leading communication campaigns for the palm oil industry with PASPI (Palm Oil Agribusiness Strategic Policy Institute). His ability to craft effective communication strategies has been crucial in shaping public perception of palm oil. He pioneered the Ringgas Series, a creative Palm Oil Soft Diplomacy initiative that uses comics to engage audiences. Letario believes that leveraging entertainment and lifestyle channels is a powerful way to connect with people, using pop culture as a strategic ally in his advocacy work.
Today, Letario stands at the forefront of promoting palm oil through pop culture diplomacy. He’s also an engaging public speaker, often tackling topics like framing, priming, and agenda-setting within economic and political contexts. With his extensive background in marketing communications, Letario is dedicated to driving impactful initiatives and fostering a positive perception of the palm oil industry, all while continuing to learn and grow in his field.